S.M.A.R.T. формулировка целей

Что такое S.M.A.R.T.

Specific (конкретная)

Measurable (измеримая)

Achievable (достижимая)

Relevant (релевантная)

Time-bound (ограниченная по времени)

Пол Дж. Мейер предлагает такую расшифровку критериев:

Конкретная

Необходима узкая цель: недвусмысленная; небредовая и небанальная. Конкретная цель сообщает команде, что в точности от нее ждут, кто участвует, где всё будет происходить и какие параметры стоит учесть.

Конкретная формулировка цели отвечает на 5 вопросов (в оригинале 5 ’W’ questions):

Что? — Что я хочу сделать?

Зачем? — Конкретная причина, смысл или выгода от достижения цели.

Кто? — Кто участвует?

Где? — Определяет место.

Какие? — Определяет требования и ограничения.

Измеримая

Необходимо отслеживать прогресс на пути к достижению цели. Если цель неизмерима, то нельзя понять, движется ли команда к успешному выполнению. Измерение прогресса позволяет команде не сойти с дороги, соблюсти контрольные точки и почувствовать восторг от успеха при достижении конечной цели.

Индикаторы должны быть количественными. Измеримая цель обычно отвечает
на вопросы:

Сколько?

Как много?

Как я узнаю, что цель достигнута?

Достижимая

Необходимо, чтобы цель была реально достижимой. Достижимая цель может потребовать дополнительных усилий от команды, но не должна быть экстремальной. Она не должна быть ни сильно за пределами возможного, ни ниже стандартного уровня, чтобы не оказаться бессмысленной.

Достижимая цель обычно отвечает на вопрос «как»:

Как цель может быть достигнута?

Насколько реалистична цель, если изменить ограничения?

Релевантная

Необходим выбор значимых целей. Поставленная менеджером банка цель «сделать 50 бутербродов с арахисовым маслом и джемом к 15:00» будет конкретной, измеримой, достижимой и ограниченной по времени, но ей недостает релевантности. В многих случаях вам потребуется поддержка, чтобы достичь цель: ресурсы, куратор, некто, способный смести все преграды. Цели, которые релевантны вашему боссу, вашей команде и вашей организации получат необходимую поддержку.

Достигнутые релевантные цели продвигают команду, отдел или организацию вперед. Цель, которая поддерживает или выстроена в одном направлении с другими целями, будет считаться релевантной.

Релевантная цель отвечает положительно на вопросы:

Стоит ли оно?

Правильное ли время сейчас?

Отвечает ли нашим потребностям/нуждам?

Правильный ли я человек?

Применимо ли в текущих социально-экономических условиях?

Ограниченная по времени

Необходимо ограничить цели во времени. Достижение договоренности о дедлайне помогает команде сфокусировать внимание на достижении цели заблаговременно или точно в установленное время. Это поможет предохранить цели от вытеснения ежедневными кризисами. Ограниченная по времени цель призвана развить ощущение актуальности.

Ограниченная по времени цель обычно отвечает на вопросы:

Когда?

Что я могу сделать в течение ближайших 6 месяцев?

Что я могу сделать в течение ближайших 6 недель?

Что я могу сделать сегодня?

Когда применять

S.M.A.R.T. — управленческий инструмент, используется в ситуации направленного причинения воли. Помогает постановщику ставить задачу и контролировать процесс её выполнения. Не является инструментом для исполнителя, особенно при решении исследовательских и творческих задач. Там могут быть инструменты: понимание задачи, бриф, ТЗ, АРИЗ и т.д.

Историческое определение, 1981 год

Выпуск Management Review от ноября 1981 года содержал работу George T. Doran «Умный (буквально С.М.А.Р.Т.) способ формулировать управленческие цели и задачи». Она касалась важности задач и сложностей, возникающих при их постановке.

В идеале каждая цель компании, департамента и отдела должна быть:

Specific (конкретной) — обозначать конкретную область улучшения.

Measurable (измеримой) — быть выраженной в количественном выражении или хотя бы предлагать индикаторы прогресса.

Assignable (назначенной) — определять, кто будет достигать ее.

Realistic (реалистичной) — обозначать, какие результаты реально можно достичь, используя предоставленные ресурсы.

Time-related (учитывающей время) — определять, когда результат может быть достигнут.

Эти критерии не настаивают на том, что все цели должны быть оцифрованы на всех уровнях менеджмента. В некоторых ситуациях нереально применить количественную оценку, в частности на позициях среднего руководящего звена. Менеджеры и компании могут упустить выгоду от более абстрактной цели, пытаясь свести все к цифрам.

Что на самом деле важно, так это комбинация цели и экшн-плана. И поэтому серьезный менеджмент должен фокусироваться на этой паре, а не на одних целях.

— George T. Doran, There’s a S.M.A.R.T. way to write management’s goals and objectives

Дополнительные критерии

Некоторые авторы добавляют букв в аббревиатуру, дополняя список критериев. Ниже список примеров:

SMARTER

Evaluated and Reviewed (проведены анализ и оценка).

Evaluate consistently and recognize mastery (последовательная оценка и выявление экспертности).

SMARTER (в контексте управления переменами)

S – specific (конкретная): не технический обзор того, что мы хотим сделать.

M – mission (миссия): как это поможет реализовать основную миссию.

A — agreed upon(согласованы со всеми): согласована.

R – resources (ресурсы): кто работает над вопросом.

T — time-bound (ограниченная по времени): когда она будет достигнута.

E – environment (среда): кого она задевает.

R – risk (риски): какие риски и какой план отката.

SMARTTA

Trackable and agreed (отслеживаемая и согласованная).

SMARRT

Realistic and relevance (реалистичная и релевантная).

Реалистичная означает то, что цель может быть достигнута имеющимися ресурсами. Релевантная отсылает к видению и картине крупными мазками.

 

Что почитать по теме:

 

187 thoughts on “S.M.A.R.T. формулировка целей

  1. Thank you for some other magnificent article.
    The place else could anybody get that type of information in such a perfect approach of writing?
    I have a presentation subsequent week, and I am on the look for such info.

  2. Heya i’m for the primary time here. I came across this board
    and I find It really useful & it helped me out much.
    I am hoping to provide one thing again and aid others like you helped
    me.

  3. Does your site have a contact page? I’m having a tough time locating
    it but, I’d like to send you an e-mail. I’ve got some recommendations for your blog you might
    be interested in hearing. Either way, great website and I look forward to seeing
    it expand over time.

  4. Link exchange is nothing else however it is just placing
    the other person’s web site link on your page at suitable place and
    other person will also do similar in favor of you.

  5. This is the perfect web site for everyone who wishes to understand this topic.
    You realize a whole lot its almost tough to argue with you (not that I personally would want to…HaHa).
    You certainly put a fresh spin on a subject that’s been written about for decades.
    Excellent stuff, just wonderful!

  6. Its like you read my mind! You seem to know so much about this, like you
    wrote the book in it or something. I think that you can do with a
    few pics to drive the message home a bit, but other than that, this is fantastic blog.

    A great read. I will definitely be back.

  7. Greate pieces. Keep posting such kind of info on your blog.

    Im really impressed by it.
    Hey there, You have performed a fantastic job.
    I’ll definitely digg it and individually recommend to
    my friends. I am confident they will be benefited from this
    web site.

  8. certainly like your website however you need to check the spelling on quite a few of your posts.

    Several of them are rife with spelling issues and I to find it very troublesome to inform the reality then again I’ll definitely come again again.

  9. Please let me know if you’re looking for a article writer for your blog.
    You have some really good articles and I feel
    I would be a good asset. If you ever want to take some of the load
    off, I’d absolutely love to write some content for your blog in exchange for a link back
    to mine. Please blast me an e-mail if interested. Many thanks!

  10. I just like the helpful information you supply to your articles.
    I will bookmark your blog and check again right here frequently.

    I am relatively sure I’ll learn many new stuff proper here!
    Best of luck for the following!

  11. Descargar facebook
    Hello! Do you know if they make any plugins to assist with
    SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results.
    If you know of any please share. Cheers! Descargar facebook

  12. Hi there! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly? My site looks weird when viewing from my
    apple iphone. I’m trying to find a template or plugin that might be able to resolve this
    issue. If you have any suggestions, please share.
    With thanks!

  13. My spouse and I absolutely love your blog and find many of your
    post’s to be exactly what I’m looking for. Do you offer guest writers to write content for you personally?
    I wouldn’t mind publishing a post or elaborating on some of the subjects you write
    about here. Again, awesome website!

  14. Wonderful goods from you, man. I have take into accout your stuff previous to and you are just too wonderful.
    I really like what you have received right here, really like what you are
    saying and the way by which you say it. You are making it entertaining
    and you continue to take care of to stay it smart.
    I can not wait to learn much more from you. This is really a terrific website.

  15. We’re a group of volunteers and opening a new scheme in our community.
    Your web site provided us with valuable info to work on. You’ve
    done an impressive job and our entire community will be thankful
    to you.

  16. I was wondering if you ever considered changing
    the structure of your site? Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could
    connect with it better. Youve got an awful lot of text for
    only having 1 or two pictures. Maybe you could space it out
    better?

  17. Good day! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?

  18. Simply want to say your article is as amazing.
    The clearness in your post is simply great and i can assume you’re an expert on this subject.
    Fine with your permission let me to grab your RSS
    feed to keep updated with forthcoming post. Thanks a million and
    please carry on the gratifying work.

  19. Sling tv coupons and promo codes for november 2018
    May I just say what a comfort to discover somebody who truly knows what they are talking
    about online. You definitely realize how to bring
    a problem to light and make it important. A lot more people really need to read this and understand this side of the story.

    It’s surprising you aren’t more popular given that you certainly possess the gift.

    Sling tv coupons and promo codes for november 2018

  20. Hey there would you mind letting me know which webhost you’re
    utilizing? I’ve loaded your blog in 3 different browsers and I must say this blog loads a
    lot quicker then most. Can you recommend a good hosting provider at a honest price?

    Cheers, I appreciate it!

  21. Продвижение Вашего сайта в первых строках поисковых систем Яндекс и Google.

    Interpult Studio Всегда эффективно!

  22. Very nice post. I just stumbled upon your blog and wished to say that I’ve really enjoyed browsing
    your blog posts. In any case I’ll be subscribing to your rss feed and I hope you write again very
    soon!

  23. You really make it seem really easy along with your presentation however I to find this
    matter to be actually something which I think I’d by no means understand.

    It sort of feels too complicated and very huge for me.

    I am looking ahead to your subsequent put up, I will attempt
    to get the hold of it!

  24. Hey! Someone in my Myspace group shared this site with us
    so I came to look it over. I’m definitely enjoying the
    information. I’m book-marking and will be tweeting this to my followers!
    Great blog and amazing design.

  25. Thanks for your marvelous posting! I certainly enjoyed reading it,
    you happen to be a great author. I will make sure to bookmark your blog and
    may come back someday. I want to encourage you to ultimately continue
    your great writing, have a nice holiday weekend!

  26. This is very interesting, You are a very skilled blogger.

    I’ve joined your rss feed and look forward to seeking more of
    your fantastic post. Also, I have shared your web site in my social
    networks!

  27. Your method of describing the whole thing in this paragraph is genuinely good,
    all be able to without difficulty be aware of it,
    Thanks a lot.

  28. I believe everything wrote made a ton of sense.
    But, what about this? what if you were to create a awesome post title?
    I ain’t suggesting your information isn’t good., however
    what if you added a title that grabbed a person’s attention? I mean S.M.A.R.T.
    формулировка целей | Академия маркетинга is a little vanilla.

    You ought to glance at Yahoo’s home page and note how they create article headlines to get viewers to click.

    You might try adding a video or a pic or two to grab people interested about what you’ve written. In my opinion,
    it would make your website a little bit more interesting.

  29. Great goods from you, man. I’ve understand
    your stuff previous to and you are just extremely magnificent.
    I really like what you have acquired here, certainly like what
    you’re saying and the way in which you say it.
    You make it enjoyable and you still take care of to keep it wise.
    I cant wait to read much more from you. This is really a wonderful web site.

  30. What i don’t realize is in truth how you’re no longer actually much more neatly-liked than you might be
    now. You are so intelligent. You understand therefore considerably in relation to this subject, made me for
    my part imagine it from a lot of varied angles.
    Its like men and women are not interested unless it’s something
    to do with Girl gaga! Your individual stuffs outstanding.

    At all times maintain it up!

  31. Thanks a bunch for sharing this with all of us you actually realize what you’re talking about!
    Bookmarked. Please additionally visit my site =).

    We will have a hyperlink change contract among us

  32. Hello, i think that i saw you visited my web site so i came to “return the
    favor”.I am trying to find things to improve my site!I suppose its ok to use
    some of your ideas!!

  33. fantastic put up, very informative. I wonder why the other experts of this sector don’t realize this.
    You should continue your writing. I’m sure, you’ve a great readers’ base already!

  34. Your style is unique in comparison to other folks I’ve read
    stuff from. Thanks for posting when you have the opportunity, Guess I will just book
    mark this blog.

  35. I simply could not leave your website before suggesting
    that I really loved the usual info a person provide on your visitors?

    Is gonna be back often in order to check out new posts

  36. Hi there, for all time i used to check webpage posts
    here in the early hours in the dawn, for the reason that i like to gain knowledge of more and more.

  37. Hey there would you mind letting me know which hosting company you’re
    using? I’ve loaded your blog in 3 completely different web
    browsers and I must say this blog loads a lot quicker then most.
    Can you recommend a good hosting provider at a reasonable price?
    Thank you, I appreciate it!

  38. I was suggested this blog by my cousin. I am not sure whether this post is written by him
    as nobody else know such detailed about my difficulty.

    You are wonderful! Thanks!

  39. I was recommended this website by my cousin. I am not sure whether this post
    is written by him as no one else know such detailed about my trouble.
    You are amazing! Thanks!

  40. I’m not sure exactly why but this weblog is loading very slow for me.
    Is anyone else having this issue or is it a problem on my end?
    I’ll check back later and see if the problem still exists.

  41. I don’t even understand how I ended up here, however I assumed this put up
    used to be great. I do not recognise who you are but certainly
    you are going to a well-known blogger should you are not already.
    Cheers!

  42. Great post. I was checking continuously this blog and I’m impressed!
    Extremely useful info specially the last part :
    ) I care for such information a lot. I was seeking this certain info
    for a very long time. Thank you and best of luck.

  43. You’ve made some good points there. I looked on the net for more info about the issue and found most
    people will go along with your views on this web site.

  44. Heya i am for the primary time here. I came across this board
    and I in finding It truly useful & it helped me
    out a lot. I am hoping to present something back and help others such as you aided
    me.

  45. Undeniably consider that which you said. Your favorite justification seemed to be on the net the simplest thing
    to take note of. I say to you, I certainly get annoyed whilst other folks consider
    concerns that they just do not recognize about.
    You managed to hit the nail upon the highest and outlined out the whole thing with no
    need side effect , folks could take a signal.
    Will likely be again to get more. Thanks

  46. I blog quite often and I truly thank you for your information. This great article has truly peaked my interest.
    I’m going to book mark your website and keep checking for new information about once a week.

    I opted in for your RSS feed as well.

  47. What’s Happening i am new to this, I stumbled upon this I have discovered It absolutely helpful and it has helped me out loads.
    I am hoping to give a contribution & aid different customers
    like its aided me. Great job.

  48. I just couldn’t leave your site prior to suggesting that I really enjoyed the standard
    info an individual provide to your guests? Is gonna be back
    regularly to investigate cross-check new posts

  49. My brother recommended I might like this website.
    He used to be totally right. This put up truly
    made my day. You can not consider simply how much time
    I had spent for this information! Thanks!

  50. Hi, Neat post. There’s a problem with your website in internet explorer, could check this?
    IE still is the marketplace leader and a big component of other folks will pass over your great writing because of this problem.

  51. It is appropriate time to make a few plans for the future
    and it’s time to be happy. I’ve read this put up and if
    I may I desire to recommend you few interesting things
    or suggestions. Perhaps you could write next articles referring to this article.
    I desire to read more things about it!

  52. Oh my goodness! Amazing article dude! Thank you so much, However I
    am going through difficulties with your RSS. I don’t understand why I cannot join it.
    Is there anybody getting the same RSS issues?
    Anyone that knows the solution will you kindly respond?
    Thanks!!

  53. I know this web site gives quality depending posts and other
    stuff, is there any other web page which provides these things in quality?

  54. You need to be a part of a contest for one of the finest websites on the web.
    I am going to recommend this website!

  55. I just like the valuable info you supply to your articles.
    I will bookmark your blog and check once more right here frequently.

    I’m slightly sure I’ll be told plenty of new stuff proper here!
    Best of luck for the following!

  56. We stumbled over here from a different web address and
    thought I should check things out. I like what I see so now
    i’m following you. Look forward to looking into your web page repeatedly.

  57. Excellent blog! Do you have any helpful hints for aspiring writers?
    I’m planning to start my own site soon but I’m
    a little lost on everything. Would you advise starting with a free platform like WordPress or go for a
    paid option? There are so many options out there that I’m totally overwhelmed ..
    Any ideas? Thanks!

  58. Greetings, I do believe your blog might be having internet browser compatibility issues.
    Whenever I take a look at your blog in Safari, it looks fine
    however, when opening in Internet Explorer, it’s got some overlapping issues.
    I merely wanted to give you a quick heads up! Other than that, fantastic website!

  59. De hecho, algunos estudios apuntan que los hombres suelen tardar unos 8 meses desde que empiezan a percibir que tienen disfunción eréctil hasta que van al médico.

Добавить комментарий

Ваш e-mail не будет опубликован. Обязательные поля помечены *

*
*
Website